On 09/08/08, a one Keith Olbermann will mark his nearly complete takeover of the network. Yes, Olbermann might as well hold Phil Griffin's title as MSNBC chief, since, according to knowledgeable sources and all outside appearances, he's making the calls.I have nothing against the facts per se in this article. It's technically right on each factoid presented here. Of course it's my network. Of course I've taken over. The ego has landed, hello? Ring a bell? But what do I resent? The idea that this guy seems to have that my take over is some sort of bad thing.
Yesterday afternoon, it was Olbermann who made the official announcement about Maddow. Bizarre? Yes. Especially since he called it a "fully authorized leak" in his DailyKos posting. You'd be right in thinking these announcements usually break by a spokesman, in a newspaper's business section perhaps, and not on a liberal blog that talent writes for.I'm me. Rules do not apply. And if I, as leader of MSNBC wants to announce something on a blog, then I'll damn well announce it on my blog so my beloved fans can share in my continued victories with me. What's wrong with that?
When he jokes, "She wanted to [call the show] Countdown With Keith Olbermann," he's barely humoring himself. And in his blog post, he all but takes credit for her getting her own hour. Worth noting, too: Olbermann and Maddow share agents. He introduced her to his.Of course we "share" agents. I believe in keeping my friends close (if I had any left) and my enemies closer. Better to be in my tent peeing out than peeing in, if you know what I mean. And re the humoring myself? It's all about me! Hello! What part of that doesn't this idiot get?
Incidentally, this also means Olbermann is taking credit for ousting Dan Abrams from his 9pm hour. It's no secret Olbermann hates Abrams, and vice versa. When Abrams was general manager of MSNBC, before returning to his primetime show, the two barely spoke, and Olbermann was confident enough in his chair to privately and, in barely blind form in public, bash Abrams.Hee hee. Yeah, I'm the biggest swinging dick at MSNBC baby. And it's my way or the highway. First Tucker, now little Danny. Let him go hang at the Hamptons and date Hollywood startlets-General Manager of MSNBC my ass. I showed him.
He's been actively lobbying to have his own show repeat from 11pm-midnight, booting Jeff Zucker's "Doc Block" initiative. If it happens, Olbermann will effectively run 4 hours of the network's evening.See what I mean? He says that like it's a bad thing. More me in primetime. It's what America
And if you're still not certain Olbermann sees Maddow as more than just an ally, but a means of controlling the network, just look to last night's show, where he had Maddow fess up that he was responsible for her getting a show. And Olbermann half-joked he would stay on the air until 9:02pm to help Maddow's ratings with his own stretched lead-in. Don't be surprised when this actually happens. And also? Don't be surprised when Olbermann begins lobbying for control over the 7pm hour, currently helmed by Chris Matthews, so he can fix up his own ratings lead-in. (He's made no secret that he's not happy with Matthew's performance in that department.)Okay so once again this Jossip guy fails to show me the proper respect befitting the fabulousness that is me. I don't like that. I like fawning articles which mention me as the 21st Century Murrow. But the little dick got one thing right, I made Maddow recognize who was boss. And I showed my fans who is Santa Claus, bringing them 3-hours of interrupted liberal programming. Again, it's what America needs.
Of course MSNBC is building its brand around its liberal politics, and Olbermann is the face of it. What's unnerving, though, is MSNBC's continued denial of this strategy. Instead, they're applying Fox News' open joke — that despite leaning conservative, they're still fair and balanced — to themselves. And whereas FNC seems to be in on the joke about its obvious bias, MSNBC isn't quite there yet.Oh trust me, they're there. (I had to drag them kicking and screaming but they're there. Finally).
The only question left to be answered, then, is what to make of Phil Griffin? Is he the lame duck many think he is, or the puppet master behind Olbermann's ascent? A straw poll suggests the former.He's kidding right? I run the network. It's my network. Phil is just my enabler. Sure he compared me to an abusive boyfriend. But he always comes running back for more. So does America. And why? Because I'm me and that's all you need to know.